29 October 2005 Perfumer and flavourist Do this if you like:Tastes and smells.You need an uncommonly good nose for sensations, and a serious streak of creativity balanced with solid chemistry skills. In a nutshell:Perfumers make smells for soaps, shampoos and colognes, and it's all about individuality, creativity and a fantastic nose.Claudine de vogel, a perfumer with cpl aromas in hertfordshire, fell in love with fragrance as a teenager.She arrived at her job via a work placement after deals on Flower Girl Dresses a degree in the business of perfumery at the university of plymouth.The company makes perfume for all sorts of things soaps, shampoos,"Real"Perfume and colognes.Pretty much anything with a smell. Flavourists make the flavours and smells that go into food, and run a more scientificallyminded operation, according to retired flavourist jack knights, who began his career 50 years ago.Today you need a phd in chemistry to break into the business, which is dominated by three big companies:Firmenich and givaudan both swiss and international flavours and fragrance, based in the us.All of them have local offices dotted around the world, because sensation is a very regional thing, says knights. Drawbacks:There is very little training available in the uk for the flavour and fragrance industry the best courses are in france.The industry is small and competitive. Find out more:Ask about traineeships at the big flavour and fragrance companies. In a nutshell:Consumer psychologists use psychological theory of decision making, preferences and reward behaviour to answer questions about which people buy what things, designing the best environments for shopping, and understanding the elusive allure of the brand.It is a handson job, relying on lots of human choice and perception experiments, so the ability to work with people and design clever experiments is paramount.But you must also understand the world of marketing. These days, market research firms are keen to hire www.bridesmaidressesonline.co.uk people with a psychology or neuroscience background, usually at graduate level, says jane raymond, director of the centre for experimental consumer psychology at the university of wales, bangor.Most really big companies will also have their own consumer research departments. Drawbacks:If you end up working for big business, you could find yourself on an ethical precipice as your powers of persuasion induce people to buy and do things that aren't great for them think of all the money spent on making sugary sweets and crisps attractive to children.On the flip side, consumer psychologists can encourage people to part with their money for healthy foods, exercise programmes or on products that help the environment. Do this if you like:The weather.And if you don't mind being the object of hatred for some seriously peeved picnicgoers and outdoor wedding the website planners when it goes wrong. In a nutshell:S study the atmospheric processes that produce weather and climate.There are those behind the scenes, working on vast computer models and predictive software, who must keep tabs on the sensor, radar and satellite information that pours in 24/7.And then there are those lucky few who also forecast the weather on radio and tv.They boil down the technical jargon so we know whether to wear sandals or pack an umbrella. Kirsty mccabe is a broadcast meteorologist at the bbc weather centre in london.Like many professionals in meteorology, kirsty has a physics degree(The other bestsuited degree is maths).She then undertook an intensive course at the met office the government body that employs most meteorologists in the uk and also provides the official training before hitting the airwaves. "It's really good fun,"Says kirsty. "And you always get a little bit of a buzz, especially during live broadcasts. " Drawbacks:We all want weather reports in the mornings, so it can mean plenty of 5 am starts.Jobs in meteorology are also highly competitive, says malcolm walker at the royal meteorological society.Good degrees are essential a first or upper second but the field is expanding rapidly to include graduates with degrees in computer science and electrical engineering.S are also steely, confident and work well under pressure and tight deadlines.It is a fastpaced profession with lots of perks, including travel and the narcissistic glory of seeing your name in print, hearing it on air or seeing your face on tv.S also have access to many people, places and events that are offlimits to the general public. These days, having a science degree can really give you a specialist edge in the business, says gareth mitchell, lecturer at imperial college london's science communication master's programme.And you'll be surprised at how handy all that coursework can be as background for interviews and writing.Most people take a second degree in journalism either sciencespecific or general before breaking into the business, but it is not necessary. Drawbacks:It Party Dresses is a competitive business and almost everyone works for free at the start. "It can be pretty thankless, and you don't get in overnight.It takes a few months even for the best people,"Says mitchell.During this slog, mitchell suggests that beginners try and freelance as much as possible.Just a few articles in print or programmes on air can be the clincher for landing a paying job.And contact your local newspaper or radio station to see if they offer work placements.S are confident, driven, born opportunists and passionate salespeople.And they also have an idea for a product or service that will sell like hot cakes. In a nutshell:Anyone can be an entrepreneur, degree or not.But graduates from science, technology and engineering degrees have a real legup, says ian robertson, chief executive of the national council for graduate ship, often because their courses have given them a brilliant idea for a product or problemsolving service.And while being young means having less experience, it is also the perfect time to be an entrepreneur, as most graduates don't yet have mortgages or kids to worry about. "Having fewer responsibilities and commitments definitely gives you the edge to try,"Says robertson. "Think of google, yahoo and microsoft.The average age of their founders was 24. "And having entrepreneurial experience looks great on your cv, even if the business doesn't work out.Employers love that cando attitude.The bottom line is just to try.You never know until you do, and the rewards of success are immense:Personal satisfaction and limitless earning potential. Drawbacks:The road to success is anything but straight and narrow.It is a long, hard slog to get startups going, says robertson, which is why you need real passion, belief in your idea and almost insane perseverance.Sometimes it can be difficult to find the money to finance your idea.And if the business goes bust, so do you.Most successful entrepreneurs fail at their first attempt.Just don't make the same mistake twice.
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